Mailscale Review: How It Compares with 3+ Leading ESPs in Cost and Efficiency

Step 1: Setting Up Email Accounts

When you want to start a cold email campaign, the first thing you need is a bunch of email accounts. 

Normally, setting up these accounts would mean buying domains, configuring DNS settings like DKIM, DMARC, and SPF, and manually creating each email account—this can take days, especially if you need 50 or more accounts. Mailscale simplifies this by automating the entire process.

Example: Let’s say you need 100 email accounts to target thousands of potential clients. With Mailscale, you fill out a simple form with your desired email account names, and within minutes, Mailscale generates these accounts for you. 

No need to manually set up each one. You’ll receive a CSV file with all your ready-to-use email accounts that you can import into your email sending tool.

‍

Step 2: Automating Technical Setup

One of the biggest hurdles in email outreach is ensuring that your emails don’t land in the spam folder. To do this, you need to properly configure DNS settings like DKIM, DMARC, and SPF for each email account. 

This is typically a very technical and time-consuming task, but Mailscale automates it for you.

Example: Imagine you’re launching a new product and want to send emails from 50 different accounts. Normally, you’d have to set up these technical records for each account manually. Mailscale takes care of this automatically, ensuring that your emails have the best chance of landing in the recipient’s inbox.

‍

Step 3: Warmup Period

To achieve high deliverability, Mailscale includes a warm up period for your email accounts. During this time, emails are sent gradually to build a good reputation for your new accounts, which helps avoid getting flagged as spam.

Example: If you’re planning a big marketing push, you might start with a 14-day warmup period where Mailscale slowly increases the number of emails sent from each account. 

This process ensures that by the time you’re ready to go full throttle, your accounts are well-prepared, and your emails are more likely to be opened by the recipients. 

‍

Step 4: Managing and Scaling Campaigns

Once your email accounts are set up and warmed up, you can use them to run your campaigns. Mailscale integrates easily with popular email sending tools, allowing you to import your accounts with a single click.

Example: Suppose you’re an agency looking to scale your outreach. You can create campaigns where each of your 100 email accounts sends 30-50 emails per day. 

This way, you can reach thousands of potential clients each month without risking your emails getting blocked. Mailscale makes it easy to manage these campaigns, so you can focus on getting results rather than worrying about the technical side of things.

‍

Solopreneur Plan: $79 per month

If you’re just getting started and want to book your first 2-5 sales calls a month, the Solopreneur plan is worth considering.

• $79 per month.
• Up to 15 email accounts ($5.26 per account each month).
• Setup takes just 5 minutes with automated DNS/DKIM/SPF.
• Limited access to new features.
• 27% cheaper than using Google or Outlook.

So, if you're a solopreneur, this plan gives you a solid start. But keep in mind, as your business grows, the limitations, especially the restricted access to new features, might become a bit frustrating.

Business Plan: $119 per month

If you’re aiming to book 10-50+ sales calls a month, the Business plan might be a better fit.

• $119 per month.
• Up to 50 email accounts ($2.38 per account each month).
• Setup in just 5 minutes, with automated DNS/DKIM/SPF.
• Priority support included.
• Free cold email course with an AI reply bot tutorial.
• No priority access to new features.

This plan offers more email accounts at a lower cost per account, plus some handy extras like priority support and a cold email course. However, not getting priority access to new features could be a drawback if you're planning to scale up.

Enterprise Plan: $249 per month 

For those managing large-scale outreach, the Enterprise plan at $249 per month could be the way to go.

• $249 per month.
• Up to 200 email accounts ($1.20 per account each month).
• Setup takes just 5 minutes, with automated DNS/DKIM/SPF.
• Priority support included.
• Free cold email course with an AI reply bot tutorial.
• Upgrade for just $1 per additional email account.
• Priority access to new features.

This plan is ideal if you’re handling massive email campaigns, with the lowest cost per account and the flexibility to add more as needed. The priority access to new features ensures you’re always ahead of the curve, which can be crucial in staying competitive.

‍

1. Mailforge

Mailforge is a robust ESP with advanced features tailored for cold email campaigns, including detailed analytics and easy domain purchase.  

• Features: 
  • Email tracking, 
  • Bulk email campaigns, 
  • Automated DNS/DKIM/SPF setup, 
  • Detailed analytics.
    
    
• Pros: 
  • Robust features, 
  • Easy to use, 
  • Automated setup, 
  • Good deliverability.
    
    
• Cons: 
  • Slightly higher price compared to other ESPs.
    
    
• Rating: ⭐⭐⭐⭐⭐

Why Choose Mailforge? 

Mailforge offers a balance of advanced features and ease of use, making it ideal for businesses that want reliable deliverability with detailed analytics. It's a bit more expensive, but the features justify the cost. You can try now.

2. Maildoso

Maildoso is an ESP focused on providing detailed analytics and bulk email campaign management, with domains included in the pricing.

• Features: some text
  • Email tracking, 
  • Automated DNS/DKIM/SPF setup, 
  • Integration with multiple tools, 
  • Domain inclusion.
    
    
• Pros: some text
  • Domains included in the pricing, 
  • Easy integration with popular tools.
    
    
• Cons: Slightly more complex to set up and use.
  
  
• Rating: ⭐⭐⭐⭐

3. Gmail

Gmail is a widely-used email service with strong deliverability and DNS setup but limited features for cold email outreach.

• Features: some text
  • Email tracking, 
  • Deliverability optimization, 
  • Unlimited storage.
    
    
• Pros: some text
  • Strong deliverability, 
  • Reliable service.
    
    
• Cons: some text
  • Limited features for cold email outreach, 
  • Requires manual setup.
    
    
• Rating: ⭐⭐⭐

4. Outlook

Outlook provides reliable email services with automated DNS setup but lacks advanced features for cold email campaigns.

• Features: some text
  • Email tracking, 
  • Deliverability optimization, 
  • Unlimited storage.
    
    
• Pros: some text
  • Reliable service, 
  • Priority support.
    
    
• Cons: some text
  • Limited features for cold email outreach, 
  • Manual setup required.
    
    
• Rating: ⭐⭐⭐